TikTok Ads · Video-first performance

Reach new customers
On TikTok with videos that sell

TikTok campaigns run by a performance team: Spark Ads, In-Feed Ads, Video Shopping and Smart Performance Campaign. Optimized for profit (POAS), with in-house video creative and server-side tracking (Pixel + Events API).

€400M+ in sales generated for clients · No commitments · Reply within 24h

400M€+
Sales generated for clients
120+
Brands in our portfolio
10+ years
Experience in performance marketing
100%
In-house team, no outsourcing

What is TikTok Ads and how does it work?

TikTok Ads is TikTok's paid advertising platform, where your video ads appear in the For You feed, in search and across the Pangle partner network.

On TikTok, native creative is everything: the algorithm delivers your video to the people most likely to take action, based on conversion signals (Pixel and Events API) and how engaging the content is.

Read the full guide →
What's included

What the service includes

From the account audit to profit on every campaign — everything TikTok Ads, covered.

Audit & strategy

We analyze your account, audiences, creatives and margins, then build the right campaign structure.

Tracking Pixel + Events API

We measure conversions accurately, server-side, for real data in the privacy era.

Profit optimization (POAS)

Budget goes to the campaigns and products that actually bring margin, not just revenue.

In-house video creative & UGC

We produce and test native, vertical video and UGC, iterating fast on what converts.

Campaign types

Every TikTok format, in one strategy

We combine formats into a full funnel — from discovery to conversion — based on your goals and margins.

Spark Ads

Ads built from organic or creator content that keep the authentic look and engagement of the original post.

Authentic

In-Feed Ads

Native video ads shown in the For You feed, blending naturally into the user experience, for direct conversions.

Conversions

Video Shopping Ads

Video ads that show products from your catalog, with purchase directly inside TikTok, powered by a clean feed.

See Feed Management →

Smart Performance Campaign

Automated TikTok campaigns that use AI to handle targeting, placements and optimization from a single set of assets.

Automation

Retargeting & Lookalike

We win back visitors who didn't convert and find new customers similar to your best ones.

Audiences

Video creative & UGC

On TikTok, native creative is everything. We produce and test vertical, sound-on, authentic video in-house, including UGC.

See Video Production →
Reach

Where your TikTok ads appear

With one strategy, you show up wherever your audience discovers products — in the For You feed and beyond.

For You Feed

TikTok's main feed, where people discover new products and brands through native video.

Search & Shop

Search results and TikTok Shop — where interest turns into purchase intent.

Pangle

TikTok's partner network — partner apps and sites that extend your campaigns' reach.

The algorithm automatically shifts budget to the placements that perform — we optimize delivery based on your goals and creatives.

You also show up in Profile and through Spark Ads on creators' posts.

How we work

Our process, in 4 steps

A clear path, from audit to campaigns that bring profit, not just views.

01

Audit & strategy

We analyze your account, audiences, creatives and margins, then build the campaign structure that fits your brand.

02

Tracking & creative

We set up Pixel + Events API and produce the first native video creatives and Spark Ads to test.

03

Launch & learning

We launch the campaigns, get through the algorithm's learning phase and test creatives, audiences, formats and messaging.

04

Optimization & scaling

We optimize for profit (POAS), scale what works and report real results transparently, month after month.

Results

What a well-managed TikTok Ads account can deliver

Representative figures and principles for the kind of results we aim for in a TikTok Ads project.

Optimized for profit, not ROAS
POAS
Budget goes where the real margin is

We shift your TikTok budget to the products and audiences that bring profit, not just revenue.

API
Server-side tracking

Pixel + Events API for complete data in an era of privacy restrictions.

6
Campaign formats, one strategy

Spark Ads, In-Feed, Video Shopping, Smart Performance, retargeting and lookalike — a complete funnel.

The figures above are representative and illustrate the kind of results we aim for; actual results vary by account, industry, creative, starting point and competition.

Why BigConvert

More than a views boost

We come from performance marketing and treat your account as a profit center. We optimize for profit, not just ROAS, and combine native video creative, Spark Ads and server-side tracking in one strategy.

What really matters
BigConvert
Other agencies
Structured TikTok account & active campaigns
Profit optimization (POAS), not just ROAS
Full server-side tracking (Pixel + Events API)
Native video creative produced in-house
Spark Ads & creator collaborations
Video Shopping Ads & product catalog
Full-funnel strategy (discovery → retargeting)
In-house team + proprietary technology (ProductXL)
Bonus · Performance

How do we get more out of the same TikTok budget?

On TikTok, three levers make the difference between a campaign that loses money and one that's profitable — and we handle all three in-house, end to end.

Native creative (video-first)

Vertical, sound-on, authentic video — produced and tested in-house — lowers cost per result and keeps campaigns fresh.

Spark Ads & creators

Authenticity and social proof from organic content — the ads keep the engagement of the original post.

Profit optimization (POAS)

Budget goes to the products and audiences with real margin, not just revenue.

More profit from the same budget

The same ad spend, more real margin — not just revenue on paper.

Get your free account audit

Frequently asked questions

What is TikTok Ads and how does it work?
TikTok Ads is TikTok's paid advertising platform, where video ads appear in the For You feed, in search results and across the Pangle partner network. It runs on an auction and an algorithm: based on conversion signals (Pixel and Events API), the objective you choose and your creative, TikTok delivers ads to the users most likely to take action. On TikTok, performance depends almost entirely on how native and engaging the video is.
How much does advertising on TikTok cost?
TikTok Ads costs have two parts: the media budget paid directly to TikTok (flexible) and the campaign management service. The cost depends on your industry, audience, competition and, above all, the quality of your creative — a good native video significantly lowers your cost per result. We don't publish fixed prices; we run a free audit and give you an estimate tailored to your account and goals. Book a free audit for a concrete figure.
What campaign types and ad formats does TikTok Ads offer?
TikTok Ads is organized by objective: awareness, traffic, video views, engagement, lead generation, app promotion and sales (conversions). The main formats are In-Feed Ads, Spark Ads (ads built from organic or creator content), Video Shopping Ads and awareness formats such as TopView. For eCommerce, we combine them into a full funnel, from discovery to retargeting, based on your goals and product margins.
What are Spark Ads?
Spark Ads are TikTok ads built from organic posts — either your brand's own or those of the creators you work with. Unlike standard ads, they keep the authentic look and the engagement (likes, comments) of the original post, which often helps them perform better. They are one of the most effective formats for eCommerce on TikTok.

Paying for views
or for profit?

We'll run a free audit of your TikTok Ads account - we'll show you where budget is being wasted, which creatives and formats are missing, how your tracking holds up and how much profit you can get from the same budget.

Get your free account audit +40 767 461 111

No commitments · Reply within 24h · In-house team

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