Reach the right customers
on Facebook and Instagram

Facebook and Instagram campaigns run by a performance team. Advantage+ Shopping, catalog ads, video and reels, retargeting and lookalike audiences. Optimized for profit (POAS), with in-house creative and server-side tracking (Pixel + CAPI).

We run on Facebook logo Instagram logo

€400M+ in sales generated for clients · No commitments · Reply within 24h

OptimizationProfit · POAS
Pixel + CAPI100% tracked
400M€+
Sales generated for clients
120+
Brands in our portfolio
10+ years
Experience in performance marketing
100%
In-house team, no outsourcing

What is Meta Ads and how does it work?

Meta Ads is Meta's paid advertising platform, which puts your ads on Facebook, Instagram, Messenger and the Audience Network.

Unlike Google, where you capture existing intent, on Meta you create demand. The algorithm delivers your ads to the people most likely to take action, based on conversion signals (Pixel and CAPI) and your creative.

Read the full guide →

What the service includes

From the account audit to profit on every campaign - everything Meta Ads, covered.

Audit & strategy

We analyze your account, audiences, creative and margins, then build the right campaign structure.

Pixel + CAPI tracking

We measure conversions accurately, server-side, for real data in the privacy era.

Profit optimization (POAS)

Your budget goes to the campaigns and products that actually bring margin, not just revenue.

In-house creative

We produce and test video, reels and carousels based on what converts, iterating fast.

Every Meta campaign, in one strategy

We combine objectives and formats into a full funnel - from discovery to retargeting - based on your goals and margins.

Advantage+ Shopping

Automated Meta campaigns that use AI to manage audiences, placements and optimization from a single set of assets.

Automation

Catalog ads (DPA)

Dynamic Product Ads that automatically show each user the right product, powered by a clean feed.

See Feed Management →

Video & Reels

Creative is the main driver of performance on Meta. We produce and test video, reels and carousels in-house.

See Video Production →

Lead Ads

Native lead generation forms, filled in right inside Facebook and Instagram, without leaving the app.

Lead gen

Retargeting & Lookalike

We win back visitors who didn't convert and find new customers similar to your best ones.

Audiences

Awareness & Engagement

Awareness, traffic and engagement campaigns for the top of the funnel that feed your retargeting.

Top-funnel

Where your Meta ads appear

With one strategy, you're present on every Meta surface where your customers spend their time.

Facebook

Feed, Stories, Reels, Marketplace and Video - where people discover new products and brands.

Instagram

Feed, Stories, Reels and Explore - visual content that stops the scroll and drives sales.

Messenger

Inbox ads and direct conversations - ideal for retargeting and 1-to-1 messaging.

Meta's algorithm automatically shifts budget to the placements that perform - we optimize delivery based on your goals and creative.

We also reach people through the Audience Network and partner apps.

Our process, in 4 steps

A clear path, from audit to campaigns that bring profit, not just impressions.

01

Audit & strategy

We analyze your account, audiences, creative and margins, then build the campaign structure that fits your brand.

02

Tracking & creative

We set up Pixel + Conversions API and produce the first creative (video, reels, carousel) we'll test.

03

Launch & learning

We launch the campaigns, get through the algorithm's learning phase and test audiences, formats and messages.

04

Optimization & scaling

We optimize for profit (POAS), scale what works and report real results transparently, month after month.

What a well-managed Meta Ads account can deliver

Representative figures and principles for the kind of results we aim for in a Meta Ads project.

Optimized for profit, not ROAS
POAS
Budget goes to real margin

We reallocate your Meta budget to the products and audiences that bring profit, not just revenue.

CAPI
Server-side tracking

Pixel + Conversions API for complete data in an era of privacy restrictions.

6
Campaign types, one strategy

Advantage+, catalog, video/reels, lead, retargeting and lookalike - a full funnel.

The figures above are representative and illustrate the kind of results we aim for; actual results vary by account, industry, creative, starting point and competition.

More than boosting posts

We come from performance marketing and treat your account as a profit center. We optimize for profit, not just ROAS, and combine creative, server-side tracking and catalog into a single strategy.

What really matters
BigConvert
Other agencies
Structured Meta account & live campaigns
Profit optimization (POAS), not just ROAS
Full server-side tracking (Pixel + CAPI)
In-house creative (video, reels)
Catalog ads & Advantage+ Shopping
Retargeting + advanced lookalike audiences
Full-funnel strategy (awareness → retargeting)
In-house team + proprietary technology (ProductXL)

How do we get more out of the same Meta budget?

On Facebook and Instagram, three levers make the difference between a campaign that loses money and one that's profitable - and we master all of them in-house, end to end.

Creative that converts

Video, reels and carousels produced and tested in-house - they lower cost per result and keep the campaign fresh.

Server-side tracking (Pixel + CAPI)

We also send events from the server, so the algorithm has complete data and optimizes correctly.

Profit optimization (POAS)

Your budget goes to the products and audiences with real margin, not just revenue.

More profit from the same budget

The same ad spend, more real margin - not just revenue on paper.

Get your free account audit

Frequently asked questions

What is Meta Ads (Facebook and Instagram Ads) and how does it work?
Meta Ads is Meta's paid advertising platform, which puts your ads on Facebook, Instagram, Messenger and the Audience Network. It runs on an auction and an algorithm: based on conversion signals (Pixel and Conversions API) and the objective you choose, Meta delivers your ads to the people most likely to take action. Unlike Google Ads, where you capture existing intent, on Meta you create demand and reach people before they actively search.
How much does advertising on Facebook and Instagram cost?
Meta Ads has two cost components: the media budget paid directly to Meta (flexible, with no platform minimum) and the campaign management service. The cost depends on your industry, audience, competition and the quality of your creative. We don't publish fixed prices; we run a free audit and give you an estimate tailored to your account and goals. Book a free audit for a concrete figure.
Do you optimize campaigns for ROAS or for profit (POAS)?
We optimize for profit (POAS - Profit on Ad Spend), not just ROAS. ROAS measures revenue against ad spend, but ignores margin: you can have a high ROAS and still lose money on low-margin products. POAS aligns your budget with the products that bring real profit. Learn more on our POAS Optimization page. That way, we scale what's profitable and cut waste on what only looks good on paper.
How soon will I see results with Meta Ads?
Meta Ads campaigns can bring first results within a few days, but the algorithm needs a learning phase to gather enough conversions to stabilize. Optimized, profitable results build over the first weeks and months, as we test creative, audiences and structure, and as conversion data accumulates.
What campaign types and objectives does Meta Ads offer?
Meta Ads is organized by objective: awareness, traffic, engagement, leads, app promotion and sales (conversions). For eCommerce, the most used are sales campaigns with catalog ads and Advantage+ Shopping. We combine them into a full funnel, from discovery to retargeting, based on your goals and product margins.
What is Advantage+ Shopping?
Advantage+ Shopping is Meta's automated campaign type, where the algorithm manages audiences, placements and optimization from a single set of assets, similar to Google's Performance Max. It works best with a clean product catalog, accurate conversion signals (Pixel and CAPI) and profit optimization (POAS), not just revenue - exactly the areas we handle.
What are Dynamic Product Ads (dynamic catalog ads)?
Dynamic Product Ads (DPA) automatically show each user the right products from your catalog, based on their behavior - for example, products they viewed or left in their cart. They're powered by a product feed and are essential for retargeting and Advantage+ Shopping. A clean, complete catalog is what makes these ads perform.
What are the Meta Pixel and the Conversions API (CAPI)?
The Meta Pixel is the code that tracks visitor actions on your site, while the Conversions API (CAPI) sends the same events directly from the server, not just from the browser. Together, they give you more complete conversion measurement despite privacy restrictions (iOS, cookie blocking), which helps Meta's algorithm optimize better. We set up both correctly, so decisions are based on real data.
How important is creative (video, reels) in Meta Ads?
Very important. On Facebook and Instagram, creative is the main driver of performance - a good video or reel can make the difference between a profitable campaign and one that loses money. That's why we continuously produce and test creative (image, video, reels, carousel), and we produce video in-house so we can iterate fast on what converts.
What are retargeting and lookalike audiences?
Retargeting means showing ads to people who have already interacted with your brand - they visited your site, added to cart or followed your page. Lookalike audiences are new audiences similar to your best customers, which Meta builds from your data. Together, they cover both winning back people close to buying and finding new customers.
Which platforms and placements do the ads appear on?
Meta ads appear on Facebook (Feed, Stories, Reels, Marketplace), Instagram (Feed, Stories, Reels, Explore), Messenger and the Audience Network (partner apps and sites). The algorithm can automatically shift budget to the best-performing placements, and we optimize delivery based on your goals and creative.

Are you paying for impressions
or for profit?

We'll run a free audit of your Meta Ads account - and show you where budget is being wasted, which campaigns and creative are missing, how your tracking holds up and how much profit you can get from the same budget.

Get your free account audit +40 767 461 111

No commitments · Reply within 24h · In-house team

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