Microsoft Advertising (Bing Ads) campaigns run by a performance team: Search, Shopping and Audience Network on Bing, Yahoo and DuckDuckGo. Often a lower cost per click than Google, LinkedIn targeting, import from Google Ads and UET tracking — all optimized for profit (POAS).
Bing
Yahoo
DuckDuckGo
€400M+ in sales generated for clients · No commitments · Reply within 24h
Microsoft Advertising — formerly Bing Ads — is Microsoft's PPC advertising platform. It runs on an auction, like Google Ads, but your ads appear on Bing, Yahoo, AOL and DuckDuckGo, plus on MSN, Outlook and Edge through the Audience Network.
Bing is built into Windows, Edge and the Copilot assistant, and its audience tends to be older, wealthier and mostly on desktop — with less competition, so the cost per click is often lower than on Google.
Read the full guide →From the account audit to profit on every campaign — everything Microsoft Advertising, covered.
We analyze your account (or your Google account), keywords and margins, then build the right campaign structure.
We import and adapt your Google Ads campaigns and set up the UET tag correctly to measure conversions.
Your budget goes to the campaigns and products that actually bring margin, not just revenue.
Product ads from a clean feed, plus native placements for discovery and remarketing.
We combine campaign types into a complete funnel — from search intent to remarketing — based on your goals and margins.
Text ads that capture search intent on Bing, Yahoo, AOL and DuckDuckGo — often at a lower cost per click than Google.
IntentProduct ads powered by a feed through Microsoft Merchant Center, for incremental eCommerce sales.
See Feed Management →Native ads on MSN, Outlook, Microsoft Edge and Microsoft Start — for discovery, remarketing and mid-funnel at a low cost.
NativeAutomated campaigns that run across the entire Microsoft network, optimized for your conversion and profit goals.
AutomationWe layer LinkedIn professional data — job function, industry, company — onto your campaigns. Unique in search, ideal for B2B.
Microsoft exclusiveWe get started fast by importing your Google Ads campaigns, then adapt and optimize them for Microsoft — we don't just copy them.
See Google Ads →One strategy reaches users that Google advertising doesn't.
Text ads that capture purchase intent, right where people are actively searching.
Native ads that blend into content, for low-cost discovery and remarketing.
Bing is built into Windows, Edge and the Copilot assistant — plus targeting with LinkedIn data.
The Microsoft network reaches over 1 billion users — including an older, wealthier, mostly desktop audience that's hard to reach on Google.
A clear path, from audit to campaigns that bring profit, not just cheap clicks.
We analyze your account (or your Google account), keywords, audience and margins, then build the right structure for your brand.
We import and adapt your Google Ads campaigns and set up the UET tag, so decisions are based on real data.
We launch the campaigns, get through the algorithm's learning phase and test keywords, ads and structure.
We optimize for profit (POAS), scale what works and report real results transparently, month after month.
Representative principles for the kind of advantages we go after in a Bing Ads project.
The same keywords, often at a lower cost per click — so more conversions from the same budget.
Job function, industry and company — B2B precision no other search platform offers.
Your budget goes to the products and audiences with real margin, not just cheap clicks.
The advantages described are features of the Microsoft Advertising platform and our working principles; actual results vary by account, industry, audience, starting point and competition.
We come from performance marketing and treat your account as a profit center. We optimize for profit, not just ROAS, and adapt campaigns for Microsoft instead of copying them from Google.
Three levers make the difference between an account that just exists and a profitable one — and we handle all of them in-house, end to end.
We bring over your Google structure, adapt it for Microsoft and set up tracking correctly — a fast start on real data.
We layer job function, industry and company onto your campaigns — B2B precision no other search platform has.
Your budget goes to the products and audiences with real margin, not just cheap clicks.
Customers Google doesn't bring you, usually at a lower cost per click — and profit, not just clicks.
We'll run a free audit of your Microsoft Advertising account — or of the Google account we could expand to Bing. We'll show you where costs can come down, which audiences you're missing and how much profit you can get from the same budget.
No commitments · Reply within 24h · In-house team
The bulk of search volume. We run Google and Microsoft together, in one integrated profit strategy.
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Optimized for profit, not just revenue — your Microsoft budget goes to what brings real margin.
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A clean catalog for Shopping campaigns on Microsoft Merchant Center and every other channel.
See the service →Explore all our digital and performance marketing services.
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