Visible in SEO, AEO and GEO: from Google search to AI answers.

We optimize your organic visibility across three layers: ranking in Google (SEO), the direct answer slot (AEO) and citations of your brand in AI-generated answers (GEO).

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400M€+
Sales generated for clients
120+
Brands in our portfolio
10+ years
Digital marketing experience
100%
In-house team
AEO ANSWER ENGINE OPTIMIZATION SEO SEARCH ENGINE OPTIMIZATION GEO GENERATIVE ENGINE OPTIMIZATION FOUNDATION TECH & CONTENT

What are SEO, AEO and GEO?

Three layers of organic visibility, built on the same foundation:

  • SEO gets you rankings in Google.
  • AEO wins you the direct answer slot.
  • GEO makes your brand a cited source in AI answers.

What our strategy includes:

  • SEO: better Google rankings through a solid technical base, content and authority.
  • AEO: answer-first content that wins featured snippets and “position zero”.
  • GEO: citable content that ChatGPT, AI Overviews and Gemini pick up as a source.
  • Structured data (schema) that search engines and AI models can easily interpret.
  • Authority and E-E-A-T signals that build trust with customers and AI.
Read the full guide →

How do SEO, AEO and GEO work together?

Three disciplines, one foundation. Here's what each one targets and where they meet.

SEOGets you found AEOGets you shown GEOGets you cited
Goal Position in results The direct answer slot Citation in the AI answer
Where Google, Bing (links) Featured snippets, PAA, voice search ChatGPT, Perplexity, AI Overviews, Gemini, Copilot
How you win Relevance + authority + technical Structure + structured data + clear answer Citable content + entity authority + external validation
The result Traffic from clicks Answer shown (often without a click) Brand mentioned in the answer

Our process in 4 steps

A clear path from audit to measurable results across all three layers.

01

Audit & strategy

A full diagnostic of your technical SEO, on-page and AI visibility, followed by a topic map and a pillar–cluster structure.

Full auditStrategy
02

Technical foundation

Speed, Core Web Vitals, indexing, site structure and structured data: the base nothing else works without.

Technical SEOOn-pageSchema
03

Content & authority

Answer-first content plus E-E-A-T signals, mentions and external validation that make you a cited source.

AEO/GEO contentAuthority
04

Monitoring & iteration

We track rankings, organic traffic, featured snippets and AI citations, then iterate month after month.

TrackingMonthly iteration

What a three-layer strategy can deliver

Representative figures for the kind of results we aim for in an SEO/AEO/GEO project.

Organic traffic · 12 months
+180%
Organic traffic growth

Built on a solid technical foundation and content aligned with real search intent.

3×
Featured snippets won

More direct answer slots captured through answer-first structure and structured data.

0 → 40%
AI citation rate

From invisible to present in AI answers for the key queries in your category.

The figures above are representative and illustrate the type of results we aim for; actual results vary by industry, starting point and competition.

Optimization built for results, not just traffic

We come from performance marketing, not vanity reports. For over 10 years we've thought in terms of outcomes: sales, not just visits. We bring the same discipline to SEO, AEO and GEO.

What really matters
BigConvert
Other agencies
Optimized for sales, not just traffic
SEO + AEO + GEO, one strategy
Visibility in AI answers (ChatGPT, AI Overviews, Gemini)
100% in-house team, no outsourcing
Data-driven decisions, not short-term tricks
Real eCommerce experience (€400M+ in sales generated)
Integration with Google Ads, Meta Ads & feed management
Keyword research & optimized content
Transparent monthly reporting
Solid technical & on-page SEO

How does an SEO-optimized page make your Google Ads campaigns cheaper?

Organic optimization doesn't just bring free traffic, it also lowers the cost of your paid traffic.

An SEO-optimized page makes your Google Ads campaigns cheaper because it improves landing page experience, one of the three components of Quality Score. A higher Quality Score means a lower cost-per-click and a better position.

Every keyword gets a Quality Score from 1 to 10: the higher it is, the less you pay for the same position, sometimes by a double-digit percentage.

Get your free audit
The 3 components of Quality Score
Quality Score score 1–10
Landing page experience
The page users land on after the click, exactly what we optimize with SEO.
Controlled by SEO
Expected CTR
How likely your ad is to get clicked.
Ad relevance
How well your message matches the keyword's intent.

You control this last component directly by optimizing the page. This is exactly where SEO and paid meet. The same things we already do for SEO are the signals Google evaluates for landing page experience:

Speed & Core Web VitalsA fast page is better for both your rankings and your Ads score.
Content that matches search intentThe page answers exactly what the user who clicked is looking for.
Great mobile experienceWhere most paid clicks happen.
Clear structure and easy navigationUsers quickly find what they need, without friction.

Frequently asked questions

What are SEO, AEO and GEO?
SEO (Search Engine Optimization) optimizes for your position in search results. AEO (Answer Engine Optimization) optimizes for the direct answer slot, such as featured snippets and voice search. GEO (Generative Engine Optimization) optimizes for brand citations in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews and Gemini. They are three complementary layers of the same visibility strategy.
What is the difference between SEO, AEO and GEO?
SEO aims to rank in a list of links. AEO aims to win the direct answer slot, often without a click. GEO aims to get cited inside an AI-generated answer. They overlap significantly and are built on the same foundation: quality content, authority and a solid technical base.
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring content so AI engines cite it as a source when they generate an answer. The targets are ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Unlike SEO, where you win a position in a list, with GEO you win a spot inside the answer the AI gives the user.
What is AEO (Answer Engine Optimization)?
AEO is the optimization of content to win the direct answer slot: featured snippets, the People Also Ask block, voice answers and answer boxes. It relies on clearly structured information, concise answers to real questions and structured data that makes content easy to extract.
Why isn't classic SEO enough anymore in 2026?
Because a growing share of searches end without a click to any website: users get the answer directly in AI Overviews or in assistants like ChatGPT. You can rank #1 in Google and still be invisible in the AI answer. SEO is still the foundation, but AEO and GEO add the layers that win back your visibility where decisions are made today.
How do you optimize for ChatGPT and Google AI Overviews?
Answer the question directly in the first sentences, use question-format headers, short extractable paragraphs, and data and sources that make your content citable, plus brand authority built through external validation. Also make sure AI bots can access your site, your structured data is correct and your information is kept up to date.
Do I need an llms.txt file or special schema for AI?
They're not required. In 2026, Google made it clear that there is no magic file or schema that guarantees AI visibility; the foundation is still quality content, real experience and solid SEO. Structured data helps with rich results and clarity, but it doesn't replace good content, it supports it.
How long does it take to see results from SEO, AEO and GEO?
SEO and GEO are disciplines that compound over time. The first technical and structural improvements can show up within a few weeks, but meaningful gains in rankings and AI citations are built over several months of sustained work. Just like in classic SEO, authority accumulates.
How do you measure AEO and GEO results?
We track your brand's citation and mention rate in AI answers, share of voice versus competitors, citation sentiment and AI-driven traffic, attributed in GA4. For classic SEO, we track rankings, organic traffic, featured snippet visibility and conversions. Reporting brings all these layers together in a single view.
Who is the SEO, AEO and GEO optimization service for?
For eCommerce brands and companies that want sustainable organic visibility, not just paid traffic. It is especially suited to those already feeling the impact of zero-click searches who want to be present where customers make decisions: in Google, in the answer slot and in AI-generated answers.
How can SEO lower my Google Ads costs?
An SEO-optimized page improves landing page experience, one of the three components of Quality Score in Google Ads. A higher Quality Score means a lower cost-per-click and a better position, so your campaigns get cheaper for the same results. SEO and paid campaigns reinforce each other.

Are you where
customers search?

We'll run a free audit across all three layers - SEO, AEO and GEO - and show you exactly where you show up and where you don't, plus what to do to get found in Google and in AI answers.

Get your free audit +40 767 461 111

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