Google Ads campaigns run by a performance marketing team: Search, Shopping, Performance Max, YouTube and Demand Gen. Optimized for profit (POAS), not just ROAS, with a better Quality Score and lower CPCs through Google CSS.
€400M+ in sales generated for clients · No commitments · Reply within 24h
Google Ads is Google's paid advertising platform that puts your ads in front of customers right when they're searching for you - in search results, Google Shopping, YouTube and the Display Network.
It works as an auction: Google combines your bid with your Quality Score to decide which ads show and in what order. You usually pay per click - and we optimize so those clicks turn into profitable conversions.
Read the full guide →From the account audit to profit on every campaign - everything Google Ads, covered.
We analyze your account, competitors and margins, then build the right campaign structure.
We measure conversions and real value, not just clicks.
Budget goes to the campaigns and products that actually deliver margin, not just revenue.
We improve ad relevance and landing pages to lower your cost per click.
We combine campaign types into a complete funnel - from search intent to remarketing - based on your goals and margins.
Keyword-triggered text ads shown at the top of search results. They reach high-intent customers who are ready to buy.
High intentProducts with image, title and price, powered by an optimized feed. They appear in the Shopping tab and next to search results.
See Feed Management →Automated campaigns that run across Search, Shopping, YouTube, Display and Gmail from a single set of assets, optimized by the algorithm.
AutomationVideo ads for awareness and conversions, targeted by audience and intent, paid per view or per action.
VideoDiscovery campaigns across Google's visual feeds - YouTube, Discover, Gmail - that create new demand for your brand.
DiscoveryBanners across the Display Network and retargeting of visitors who didn't convert, bringing them back close to purchase.
RemarketingWith a single Google Ads strategy, you're present on every Google surface where customers search, discover and decide.
We combine these surfaces into a complete funnel - from intent on Search to remarketing on Display.
A clear path from audit to campaigns that bring profit, not just clicks.
We analyze your account, competitors, margins and goals, then build the campaign structure that fits your brand.
We set up the campaigns, accurate conversion tracking and your Shopping feed, so we measure exactly what matters.
We optimize bids, keywords, Quality Score and landing pages - for profit (POAS), not just ROAS.
We scale what's profitable, test continuously and report real results transparently, month after month.
Representative figures and principles for the kind of results we aim for in a Google Ads project.
Same positions, lower cost per click, as an official Comparison Shopping Service (CSS) partner.
Budget goes to the campaigns and products with real margin, not just the ones that bring in revenue.
Search, Shopping, Performance Max, YouTube, Demand Gen and Display - a complete funnel.
The figures above are representative and illustrate the kind of results we aim for; actual results vary by account, industry, starting point and competition. The CSS CPC reduction reflects the structure of Google's Comparison Shopping program.
We come from performance marketing and treat your account as a profit center. We optimize for profit, not just ROAS, and connect Google Ads with your feed, SEO and POAS.
Google Ads costs don't come down from a single lever. We tackle them on three fronts at once.
You pay less and earn more from the same budget when you combine three levers: a better Quality Score, Google CSS partner status and optimization for profit (POAS).
A higher Quality Score lowers your CPC for the same position. Google CSS cuts Shopping CPCs by roughly 20%. And POAS makes sure your budget goes to what delivers real margin, not just revenue.
Get your free account auditWe'll audit your Google Ads account for free - showing you where budget is being wasted, which campaigns are missing, where your Quality Score stands and how much more profit you can get from the same budget.
No commitments · Reply within 24h · In-house team
Optimization for profit, not just revenue - your Google Ads budget goes to what delivers margin.
See the service →
A clean, optimized feed for Shopping and Performance Max, plus Google CSS for lower CPCs.
See the service →
Organic visibility across three layers - plus a better Quality Score that lowers your CPC.
See the service →Explore all our digital and performance marketing services.
See all services →
