BigConvert is a performance marketing agency for eCommerce, founded by Ovidiu Golea and Răzvan Pepelea. We test every strategy on our own ad budgets first.
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Eight years of paid campaigns, from affiliate marketing to an agency with 120+ brands.
Ovidiu Golea gets into affiliate marketing with Google Ads and €200 a month of his own money.
Becomes one of the largest eCommerce affiliates in Europe and #1 in the 2Performant rankings.
Răzvan Pepelea, through ProductXL (formerly tidy.shopping), becomes the first Google CSS Premium Partner from Romania.
Our monthly ad budget, all self-funded, reaches €400,000.
Google Premier Partner and Google Premium CSS Partner status follow.
Ovidiu Golea and Răzvan Pepelea bring campaigns and feed technology together in one agency.
Revenue doubled, eCommerce portfolios across Europe and the US, a keynote at GPeC.
120+ brands scaled for profit and €400M+ in sales generated.
One comes from campaigns, the other from technology. Together they cover the whole journey, from feed to profit.
Co-founder, product and technology
He comes from software development, which he combined with marketing and social media. He founded ProductXL, the feed management platform built alongside the agency, and leads product and technology.
Co-founder, campaigns and strategy
He started in 2018 with €200 a month of his own money and built Glew Solutions, one of the largest eCommerce affiliates in Europe. He has optimized for profit from day one.
We optimize for POAS: the real profit of every product and channel.
ProductXL, our own CSS and server-side tracking, all built in-house.
Your data and ad accounts are 100% yours, always.
Specialists directly accountable for your account, no middlemen.
POAS shows the profit every euro of ad spend brings in. ROAS only shows revenue.
The team that brings you profit, not just clicks: strategy, campaigns, creatives, feed and technology, all in-house.
eCommerce brands from Romania and Europe, scaled for profit, not vanity metrics. Fashion, beauty, toys, home & decor, electronics, supplements.
Every service works with the others, as one system optimized for profit.
Search, Shopping and Performance Max, calibrated to your real margin.
See the serviceFacebook and Instagram Ads, with weekly creative testing.
See the serviceIn-Feed and TopView for younger audiences.
See the serviceBidding on real profit, per product and per channel.
See the serviceA structured catalog, with no disapproved products in Merchant Center.
See the serviceVisibility in Google and in AI assistant answers.
See the servicePages built to turn paid traffic into orders.
See the serviceFlows and campaigns that bring customers back to your store.
See the serviceSales doubled, costs are under control, and our PPC is more precise than ever.
They helped us understand [...] where we can grow profitably, not just have good numbers in the reports. [...] They have very advanced tools and an analysis that I have not seen in other digital marketing agencies. [...]
The guys are real pros: orders went up and costs went down. Highly recommend!
Since we started working with them, sales have grown and stabilized at a healthy level. I recommend them to any business looking for a partner.
A highly versatile solution for segmenting product feeds. To stay competitive, it's a MUST.
Automating performance data analysis across thousands of products eliminated the manual work. Optimized budgets, top performers identified.
Sales doubled, costs are under control, and our PPC campaigns are more precise than ever.
Their communication and the tools they use to help our business grow are outstanding.
We work with BigConvert on Google and Facebook, and the results showed up in the numbers almost immediately. [...] I can actually see the difference in sales [...], not just in pretty reports.
Professional, responsive, and reliable. BigConvert has been a great partner to work with. Highly recommended.
Best marketing agency in town. 100% recommend.
They turned routine Google & Meta Shopping setup into child's play. The interface and smart search features are a pleasure to use.
A powerhouse: they turned product feed management from a chore into a joy. Sales doubled, costs are under control.
A clear view, since moving to POAS, of profitability and correct pricing, plus spotting unnecessary costs.
Their focus on maximizing ROI, while keeping communication clear and consistent, sets them apart from other agencies.
The collaboration with BigConvert goes beyond the agency-client relationship. [...] Understanding the business, asking the right questions [...] helped us perform in a complicated year.
A professional team, involved and attentive to the client’s needs. Good ideas, clear strategy and a very pleasant collaboration. Highly recommend!
Excellent collaboration, great communication, top results. Probably one of the best advertising agencies in Romania!
Beyond all expectations. Name your wish — this team delivers.
They helped us identify our most searched-for and most profitable products. They simplified our entire catalog management process.
We start with a free account audit and show you, in hard numbers, where your budget is leaking.
