Pinterest campaigns run by a performance team: Standard, Video, Shopping (Product Pins) and Collections on the visual discovery platform with the highest purchase intent. Product catalog, interest and keyword targeting, Pinterest tag & CAPI tracking - all optimized for profit (POAS).
Pinterest
€400M+ in sales generated for clients · No commitments · Reply within 24h
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On other platforms, people scroll to be entertained. On Pinterest, they come with a purpose: they look for ideas, plan purchases and save products for later. Your ads — Promoted Pins — show up right in that moment of intent, in the home feed and in search.
Most searches are unbranded, so lesser-known brands can get discovered too — and Pinterest puts you in front of shoppers earlier than classic retargeting. A real advantage for visual categories.
See campaign types →Not just “launching some ads”. We build a complete system — strategy, catalog, tracking and profit optimization.
Get your free account auditWe analyze your account, your catalog and how well your products fit the Pinterest audience, then build the campaign structure.
A catalog managed through ProductXL — clean and synced — the foundation for Product Pins and dynamic retargeting.
We optimize for POAS, not just ROAS. Budget goes to the products and campaigns that bring in real money.
Creative built for Pinterest formats — vertical 2:3, video with a hook, shoppable Collections. On Pinterest, the creative is the ad.
We don't pick just one format — we combine them into a strategy: discovery, storytelling and direct sales from your catalog.
The classic vertical 2:3 image that blends naturally into the feed - for discovery and traffic.
DiscoveryGrabs attention in the first few seconds, with the sound off. The fastest-growing format on the platform.
AwarenessProduct Pins from your catalog, with image, price and availability. The engine of direct sales for eCommerce.
Direct salesA hero image with products underneath that open into a mini-store. Ideal for upselling.
ShoppableMultiple swipeable images, each with its own link. For product ranges and step-by-step stories.
Product rangesPinterest's AI campaign that handles targeting, bidding and optimization - steered by us toward profit.
AI automationWe also use premium formats like Idea ads (full-screen storytelling) or Premiere Spotlight when the brand goal calls for it. We recommend formats based on your category, catalog and goal.
Your ads appear where people are already exploring, blending naturally into the experience.
The personalized feed of ideas people browse every day — this is where you build new demand.
Pinterest is a visual search engine. This is where you catch shoppers' direct intent.
Recommendations next to the Pins people save — a relevant discovery context.
Over 4 in 5 users browse on mobile, so everything is built mobile-first.
A clear process, no black boxes: you always know what we're doing, why, and what comes next.
We analyze your account, your catalog and its fit with the Pinterest audience, then set goals and structure.
We connect your catalog through ProductXL and set up the Pinterest tag + Conversions API — the foundation of profit optimization.
We launch across different formats and audiences, test creative and let the algorithm gather data.
We optimize for POAS: we scale what's profitable, cut waste and expand valuable audiences.
Many accounts bring pretty impressions and little profit. The difference comes from the catalog, intent-based targeting and profit optimization - and we master all three in-house.
We keep your catalog clean, synced and enriched with margin labels - the foundation for Shopping and retargeting.
We combine keywords, interests and audiences - retargeting via the Pinterest tag and Actalike audiences built from your top customers.
We bring the cost of goods into the equation and steer budget toward products that bring real profit, not just revenue.
Not just nice traffic and impressions - real customers and profit from the same Pinterest budget.
The difference between an account that “doesn't seem to work” and a profitable one isn't luck — it comes down to a few decisions.
This comparison describes how we work versus superficial account management. Actual results depend on industry, catalog, budget and competition.
Short answers to the most common questions. Have others? Book a free audit and we'll go through yours.
We'll run a free audit of your Pinterest Ads account (or of the catalog we could launch on Pinterest). We'll show you which formats you're missing, how your tracking holds up and how much profit you can make - not just how many impressions.
No commitments · Reply within 24h · 100% in-house team
Facebook & Instagram for demand and retargeting. A natural complement to discovery on Pinterest, in one unified funnel.
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The catalog that powers your Product Pins, managed with ProductXL - clean, enriched and optimized for margin.
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The methodology that puts profit at the center: margin-based optimization, not just ROAS, across every channel.
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