Get your products into more channels, optimized for more sales.

We import, enrich and export your catalog to Google, Meta, TikTok, Pinterest and marketplaces - clean, segmented and ready to scale. On our own ProductXL platform.

Tens of millions of products processed daily · No commitments · Reply within 24h

€400M+
Sales generated for clients
120+
Brands in our portfolio
10+ years
eCommerce experience
16+
Channels & marketplaces integrated

What is product feed management?

Product feed management imports, cleans, enriches, segments and exports your catalog, optimized for every sales channel.

In short: Import → Enrich → Export. Your products show up correctly and competitively everywhere - with no catalog errors and automatic updates.

Read the full guide →

What the service includes

From catalog import to profit on every channel - everything feed-related, covered.

Import & segmentation

Catalog from any source, normalized with no errors and segmented by performance or margin.

AI enrichment

Titles, descriptions, translations and unique meta tags, generated automatically.

Optimized export

Per channel, with automatic updates on a set schedule.

Profit optimization (POAS)

Budget goes to the products that actually bring in margin.

One place for everything feed-related

From raw catalog import to profitability on every channel - here's what our platform does for you.

Advanced segmentation & export

Import → Enrich → Export. We build a complete, segmented feed for any marketplace, Google, Meta, Pinterest, TikTok or any other requirement.

AI-Powered Enrichment

We generate and rewrite optimized titles and descriptions, translate them, create unique meta titles and meta descriptions, and fill in missing attributes.

Price & stock monitoring

We track competitor prices and stock, and use the data in your campaigns or to adjust your own prices automatically.

Profit on Ad Spend (POAS)

Move from ROAS to real profit. Budget goes to products with healthy margins, not just the ones that drive turnover.

See the POAS service →

Dynamic product images

Build image templates enriched with dynamic product data, run A/B tests and grow CTR and sales in catalog ads.

Google CSS & White Label CSS

Lower CPC (~−20%) in Google Shopping as a Comparison Shopping partner. For agencies and brands, we also offer a White Label CSS option.

This is ProductXL

The platform behind every feed we manage - your catalog, channel exports and product-level numbers, all in one place.

The Products view in ProductXL: the full catalog with total, new, in-stock and out-of-stock product counts, plus a table listing each product's ID, image, title, price, brand, availability and 60-day conversion and CPC data. Client and account details are blurred.

Swipe sideways to see the full table →

Every product in your catalog in one view, with stock status and 60-day conversion and CPC data next to each SKU - so you see which products deserve budget before the feed is exported.
The Channel feeds view in ProductXL: separate Meta, Google, CSV and video feeds running in parallel, each with its product count, an on/off status toggle, the latest build notification and the Copy Link, Run Now and Log actions. Client and account details are blurred.

Swipe sideways to see the full table →

One feed for every channel, each built on its own rules and rebuilt on a schedule. Meta, Google, CSV and video feeds run in parallel, with a build log for every export.
The Breakdown view in ProductXL: saved reports at the top and a table grouping products by type and brand, with columns for 60-day Google Ads cost, conversion value, conversions, ROAS and cost per sale. The figures are blurred.

Swipe sideways to see the full table →

Product-level performance, grouped the way you need it - here by product type and brand, with cost, conversion value, ROAS and cost per sale over the last 60 days. This is where POAS decisions come from.

Screenshots from a real ProductXL account. Client name, account details and performance figures have been blurred.

Connected to your channels and marketplaces

We export optimized feeds to every platform where you sell - in any language and currency.

Google Merchant
Google Merchant
Google Ads
Google Ads
Google Shopping
Google Shopping
Meta Ads
Meta Ads
Instagram
Instagram
TikTok
TikTok
Pinterest logo
Pinterest

Marketplaces

eMAG logo
eMAG
Amazon
Amazon
Allegro
Allegro
eBay
eBay

Need another channel or marketplace? The platform adapts to any feed requirement.

Our process, in 4 steps

A clear path, from audit to a feed that sells on every channel.

01

Audit & setup

We analyze your catalog, find errors and disapproved products, then connect your data sources and target channels.

02

Import & cleanup

We bring in the data, normalize it, remove duplicates and fill in missing fields - the foundation of an error-free feed.

03

Segmentation & enrichment

We apply segmentation rules based on performance and margin, enrich products with AI and optimize each feed per channel.

04

Export, monitoring & iteration

We publish to your channels, track product-level performance and fine-tune month after month for profitability.

What a well-managed feed can deliver

Representative figures for the kind of results we aim for in a feed management project.

Google Shopping · via CSS partner
−20%
Lower CPC on Google Shopping

Same positions, lower cost per click, as an official Comparison Shopping (CSS) partner.

0
Catalog errors

A clean, validated feed, with products approved and kept up to date automatically.

10M+
Products processed / day

A platform built for high volumes, with no loss of speed or control.

The figures above are representative and illustrate the kind of results we aim for; actual results vary by catalog, industry, starting point and competition. The CPC reduction via CSS reflects how Google's Comparison Shopping program is structured.

More than a feed export

We come from performance marketing and have our own technology (ProductXL). To us, a feed isn't just a file - it's a profitability tool.

What really matters
BigConvert
Other solutions
Clean, validated feed with no catalog errors
Profit-based segmentation (POAS), not just a raw export
AI enrichment (titles, descriptions, translations)
Competitor price monitoring
Google CSS partner (−20% CPC on Shopping)
Processing at scale (tens of millions of products)
Integration with Google Ads, Meta Ads & POAS
In-house team + proprietary technology (ProductXL)

How does a CSS partner lower your Google Shopping costs?

A good feed gets your products into Shopping. CSS partner status gets them there for less.

Google CSS (Comparison Shopping Service) is a program that runs your Google Shopping campaigns through a comparison shopping partner, not directly through standard Google Shopping. The result: a CPC around 20% lower for the same positions.

As an official CSS partner, we can activate this benefit for your store - free with any of our feed management plans. For agencies and brands, we also offer a White Label CSS option, so you can become a CSS partner yourself.

Get your free audit
Cost-per-click on Google Shopping
Standard Shopping100%
Via a CSS partner−20%
≈ 20% saved on every click, for the same positions
Clean & validated feed
Campaign via CSS partner
CPC ↓ ~20% · same visibility

Frequently asked questions

What is product feed management?
Product feed management is the process of importing, cleaning, enriching, segmenting and exporting your store's catalog, optimized for every sales channel - Google Shopping, Meta, TikTok, Pinterest and marketplaces. The goal is for your products to show up correctly, completely and competitively wherever customers are looking for them, with automatic updates and no catalog errors.
What is a product feed?
A product feed is a structured file that holds your catalog data - title, description, price, availability, images, categories and other attributes - in a format sales channels can read. Every channel has its own requirements, and an accurate, optimized feed is what gets your products approved and performing.
Which channels and marketplaces do you integrate with?
We export optimized feeds for Google Merchant and Google Shopping, Google Ads, Meta Ads (Facebook and Instagram), TikTok and Pinterest, as well as marketplaces such as eMAG, Amazon, Allegro and eBay. The platform adapts to any feed requirement, in any language and currency.
Can it handle large product catalogs?
Yes. The platform is built for high volumes and processes tens of millions of products every day. Whether you have hundreds or millions of SKUs, your feeds are managed and optimized at scale, without losing speed or control.
Let's get started

Are your products
where buyers look?

We'll run a free audit of your product feed: we'll show you the errors, the products you're losing and what your optimized catalog would look like on every channel, with ProductXL.

Get your free feed audit +40 767 461 111

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