ChatGPT Ads New channel
ChatGPT Ads shows your ad below relevant answers, matched to the intent of the conversation, not to a keyword. We build the campaigns, test dozens of messages across intent groups and move budget to what converts. Optimized for profit, like everything we do.
ChatGPT
OpenAI Ads Manager
€400M+ in sales generated for clients · No commitments · Reply within 24h
People use ChatGPT to learn, compare and decide. Ads appear below relevant answers, right when the conversation shows a need your product solves. We turn your customers' questions into structured experiments and carry every result into the next campaign.
Figures published by OpenAI at the time of writing; they may change. Your media budget is paid directly to OpenAI.
A sponsored card with your brand, headline, copy, image and destination, shown next to the question it was built to answer. See the full experience before launch.
We test broadly, keep only the patterns that repeat and move budget to proven angles. The same disciplined system, on every account.
We map the questions, needs and situations around your product and test each angle with its own message variants.
We rank ads by confidence-adjusted CTR, so a lucky ad with few impressions can't beat a proven one.
We build each run from the takeaways of the last one: the recommended mix of angles, audiences and styles, plus budget shifts.
Every ad idea gets a tag, a result and a takeaway that we use in the next run.
We put dozens of headlines and copy variants in front of the same questions and keep only what truly convinced.
We compare ads based on how many impressions they got. Only what repeats wins, not what had one good day.
Nobody types a keyword into ChatGPT. We start from the real questions, concerns and situations around your product.
Impressions, clicks, CTR and cost, compared run over run, so you can see at a glance what changed and why.
Figures in the illustrations are examples, not guaranteed results. Real reports use the aggregated data OpenAI provides for your account.
Four steps, repeated every cycle. Each campaign teaches the next one.
We'll run a free audit: we check your eligibility, map the questions your customers ask in ChatGPT and propose your first test run, with messaging, structure and budget.
No commitments · Reply within 24h · In-house team
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