By continuously refining our techniques and utilizing the latest advancements in advertising, we provide unparalleled value and performance for your marketing efforts.
Our optimized tracking system allows us to track conversions and conversion value for each product from Facebook ads, automating the process to optimize campaigns effectively.
Breakdown your traffic, campaigns and orders with profit data instead of revenue and understand exactly how profitable they really are.
We collect and transmit data through server-to-server integrations. If you've noticed discrepancies in conversions between Facebook, Google Ads and your eCommerce platform, our tracking system is designed to ensure nearly 100% accuracy in tracking and attribution.
POAS® is a marketing KPI calculated in the following way:
Gross profit / Ad spend
The break-even point of POAS is 1.
This means, if you have POAS 2.3 on a campaign, you are making $1.3 Net Profit for each $1 you spend. It makes a lot of decisions easier, right?
We factor in all variable order costs:
We enhance algorithms with profit data to identify the most profitable customers and order combinations. Set profit-based target goals for paid ads instead of revenue. We support both Google Performance Max and Google Smart Bidding
We catalog products with the best profit and optimize in increasing sales volume for them, but we do not ignore products with a lower profit margin, we apply specific strategies for each product group in an attempt to sell products from the entire catalog at a relevant cost/sale.
With a single click, view your daily gross profit, profit after ad spend, and profit after fixed costs. No more spreadsheets—respond to business changes instantly.
Automate creative production and media workflow with us. Leverage all available data, and demographics to engage your audience at scale.